An SEO Landing Page is a very important tool to implement well in the name of Internet Marketing. A common occurrence is for online businesses to spend money on producing adverts, informative reviews and social media campaigns all linking back to their site.
Now here’s the thing, the o so common mistake: the link will often just point back to a homepage.
Ok, I hear you say, well that makes sense; should be the obvious place for a business to direct their customers. But this isn’t really the case. A homepage’s job is to welcome a customer to a business and offer up a wide variety of choices available, anything from that week’s top deals to finding the location of a business.
Homepages will inherently have many choices visible on one page to cater for all needs of any visitor.
and it’s a big one, this is not the main aim of an advert, is it?
The idea of giving a person mixed signals and a variety of choices after an advert would leave the individual somewhat confused. A good advert should leave the viewer with an absolute clear idea about:
• what is being promoted
• how they can benefit, and
• What should be their next Action
Now, many internet banner ads or social media posts cannot display or relay this amount of information..cue: The SEO Landing Page. The sole aim of this page is to complement the preceding advert.
The advert represents an appointment booking but the seo page is the equivalent of a sit down meeting with a client. The latter is much more informative, convincing and likelier to end in a sale.
So we’ve convincingly put across the argument for the use of a specific SEO landing page for each individual advert. Now here’s some pointers to help make an effective and worthwhile landing page.
• Use a Video
Online videos are now the most popular pastime on the internet. Take advantage of this trend and put your advert in a short and sharp video that succinctly puts your important point across.
• Instant Play
Your video should take prominence of place on your page and importantly, start playing automatically as soon as the page is opening
• Good Copy
Another crucial part of a successful landing page is to provide well written and convincing prose. The video will win your customers attention and the content’s job is to convince the customer to take action.
A well designed and structured SEO Landing Page can often be the deciding factor as to whether an online marketing campaign succeeds of fails.