Top 8 SEO Trends You Need To Know In 2021

Top 8 SEO Trends You Need To Know In 2021

At Total SEO Services, we know that SEO is the number one way to give your business a boost in 2021.

Put simply SEO is a really effective way to attract consumers to your online platforms — if implemented properly.

SEO is constantly evolving, and therefore staying on top of the latest updates and trends can be a challenge.

Indeed, some businesses remain unsure of SEO’s necessary techniques and upcoming trends.

Thus, we are here to provide you with our top 8 SEO trends that you need to know in 2021 to ensure that your business is as successful as possible.

This guide serves to give you an insight into some of the most relevant and timely search engine optimisation trends to anticipate for 2021, allowing you to prepare, modify and strengthen your SEO strategy accordingly.

8 SEO Trends that You Need to Know in 2021

1. Mobile-Friendliness Will Greatly Impact Your Search Rankings

In 2019, Google rolled out mobile-first indexing, meaning the search engine looks primarily at the mobile version of a website, considering this the “primary” version instead of the desktop version.

This change makes sense, given that nearly 73% of internet users will access the internet solely via mobile devices by 2025.

You can check how effective your mobile site is with Google’s free mobile-friendly test.

Responsive Web Design Explained

In order to ensure that your site is mobile friendly you can turn to Total SEO Services for a helping hand.

We are a team of experienced and skilled SEO experts, determined to improve your businesses SEO. We especially want to help businesses recover and thrive after the blow of Covid-19 to businesses up and down the country. Thus, we offer up our services to update or even build you an entire new website that is readable, user-friendly, and most importantly optimised for mobile use. This will mean that your website is more up to date, on trend and accessible, leading to increased use and consequently increased revenue.

2. Voice Search Is Becoming More Popular

Due innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology is getting more and more popular. In fact, 55% of households are predicted to own a smart speaker by 2022.

Therefore, it is crucial to optimise your content for voice search. In order to achieve this you must consider your keywords carefully.

Try to identify longer phrases that people use in everyday conversation. Voice searches tend to do better with longer, more natural-sounding phrasing. Whereas when people type, they tend to abbreviate. For example, a person might voice search, “What are the new SEO trends for 2021?” but type the words, “new SEO trends 2021.”

Bare this in mind and optimise your content for voice searches in order to guarantee gaining more click through and consequent investment in 2021.

3. Think EAT to Rank Higher On SERPs

Google stated repeatedly that content quality is critical for ranking success.

But just what does “quality” mean to Google?

Refer to the EAT principle:

Think EAT to Rank Higher On SERPs - Good content is still King in 2021

These factors help determine if a webpage has useful quality content in Google’s eyes.

This principle is especially relevant in business niches that fall under the “your money, your life” (YMYL) label, such as health care and finance.

Back up your claims with statistics and facts. Make sure that you link to reputable sites, such as “.edu” and “.gov” URL’s as having authoritative sites link back to you is another way to prove that you fulfill the EAT criteria.

In order to ensure you are presenting quality content to represent your business, you may want to employ Total SEO Service’s skilled team of content writers. Our team can write tailored SEO content for your website. This content is extremely effective as it is not only completely optimised but diligently designed exclusively to entice your potential clients.

4. Long-Form Content Is More On Trend

According to SEMRush’s State of Content Marketing Report, long reads of 3,000-plus words get three times more traffic and four times more shares. Therefore you should start focusing on long-form content to achieve higher search rankings, though in doing this you must maintain your content quality.

To ensure you keep readers engaged, you should break up your content into sections with H2 and H3 subheadings to make it more scannable. Subheadings are especially important for mobile sites. Moreover, you should link to relevant, authoritative sources with a solid authority score.

SEMRush’s SEO Content Template Tool is a handy way to help you optimise your content for search. You can enter the query you want to rank for, and you’ll get recommendations on content length, semantically related keywords to include, and suggestions of backlinks you can include.

5. Featured Snippets and Rich Cards Are A Handy Shortcut To The Top of SERPs

Featured snippets are an excellent shortcut to gaining prominence in Google.

You may notice that sometimes when you type something into Google a box appears at the top of the SERPs, above the actual results. This is a snippet.

Investing in structured data to create a featured snippet is a great way to ensure that you are on the coveted first page of results. What’s more, snippets often dominate over competitors by gaining significant web traffic.

Featured Snippets and Rich Cards

Featured snippets show a chunk of information, often structured as a Q&A or brief bullet-point, how-to guide. There are also rich snippets, including images, star-based reviews, product prices, and similar bits of information.

At Total SEO Services we also offer the installation of structured data onto your webpages and content in order to create snippets. This will ensure that you rank higher up on SERPs, leading to more business growth.

6. Local SEO Should Be Your Priority in 2021

Though it is true that the web has a global reach, the truth of it is that most people use search engines to find localized goods and services.

Local SEO is important and ever-evolving. This evolution due to the rise of zero-click searches. In a zero-click search, the user’s query is answered via the SERP itself. They thus don’t click on any of the ranking results.

One reason for the rise in zero-click searches is the increase of featured snippets. Many zero-click searches are local searches that show the results on the SERP in what’s been dubbed a “local pack.”

In order to get your business into that local pack, you should create a Google My Business page.

Local SEO Should Be Your Priority in 2021

7. Semantically Related Keywords Are As Important as Primary Keywords

Primary keywords are no longer the be all and end all of SEO. Secondary keywords are just as important. Semantic search and intent optimization will gain further prominence in the future.

Google isn’t just looking at strings of words anymore. It’s analysing query context and trying to discern a user’s search intent, meaning that the more relevant information provided — via logically related primary and secondary keywords — the better.

To truly address the semantic search, create content designed to answer a question that your target audience would pose. Optimise content for topic clusters instead of focusing solely on keywords. Make sure your content is something that people would actually want and need to read. In short, write for people, not for bots.

8. Online Video is The Present and Future of Web Content

Online video is a prominent part of the present and the future of web content. YouTube has more than 1 billion users. According to Cisco, video is projected to surpass all other content forms in terms of consumption.

Therefore if your business is not creating video content, 2021 is the time to get started.

Choose Total SEO Services To Ensure Your Business is On Trend in 2021.

For further information on how to improve your SEO content take a look at our no nonsense beginners guide to SEO.

To consult us at Total SEO Services and invest in optimised, on trend content, visit our website here or call us on 01142 667 996!

To invest in Total SEO Services in 2021 is to invest in the growth of your business.