At Total SEO Services, we believe that E-commerce is what will boost your business now and in the future.
However, many businesses are still unaware of the advantages of owning an optimised E-commerce solution.
Therefore, Total SEO Services is here to answer all of your E-commerce queries, outlining why E-commerce solutions are the best investment your business can make in 2021 in our handy Beginners Guide to E-Commerce Solutions.
So if you are confused about E-Commerce solutions, the how’s, why’s and advantages, this informative article is for you!
First of all, what is E-Commerce?
E-commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet; and the transfer of money and data to execute these transactions.
Where E-business refers to all aspects of operating an online business, E-commerce refers specifically to the transaction of goods or services.
E-commerce has been constantly evolving since the 1990s, all to make products easier to discover and purchase through online retailers and marketplaces.
Independent freelancers, small businesses, and large corporations have all benefited from E-commerce, which enables them to sell their goods and services into an international market, they made new clients worldwide which is not possible with a more traditional offline retail business.
Therefore, if your company is not making use of E-commerce solutions to improve your reach and revenue now is the time to start. With global retail E-commerce sales projected to reach $27 trillion by the start of 2021, you must take advantage of this golden opportunity to grow your business online today.
Why does My Business Need to start Utilising E-Commerce Solutions?
E-commerce solutions are the products and services that help a company conduct business electronically. The range of available E-commerce solutions is vast, each enabling traditional businesses to design, create, and operate websites that will lead to increased growth and profit.
E-commerce solutions are the best investment your business can make in 2021 especially if you wish to recover and thrive after the coronavirus. For due to coronavirus, consumers that may have previously resisted E-commerce or online payments have had no choice but to adapt along with companies that have transformed in light of COVID-19 crisis.
Now, many shoppers and potential clients are searching for companies to meet their needs online and E-commerce, delivery and pickup, have become the new normal in order to maintain social distancing. Therefore, more people than ever before will be searching for relevant entertainment, training, products and services online, so you need to make sure your companies E-commerce solutions are as polished as possible and ready to offer your products to an ever growing market of clients willing to part with their money online today.
- Lower Costs
Here are some of the ways that company costs can be reduced with e-commerce:
- Advertising and marketing: Organic search engine traffic, pay-per-click, and social media traffic are the best advertising channels around in 2021. This is where your annual marketing budget yields the best return on investment. It is the most cost-effective manner in which your company can invest in marketing, with achievable and predictable growth results in 2021, whatever your budget might be.
- Personnel: The automation of checkout, billing, payments, inventory management, and other operational processes lowers the number of employees required to run a typical E-commerce setup.
- Real estate: An E-commerce merchant does not need a prominent physical location.
- Flexibility And Speed
An E-commerce site is extremely flexible and lets you adapt to the changes and needs of your customers and the changing demands of the business environment. Moreover, with an E-commerce site, open hours for your business will expand and become 24/7/365. This increases the number of orders your company will and can receive. From the customer’s point of view, an “always open” store is more convenient. Finally, an E-commerce business is flexible for you. As the owner, you can work from anywhere with an Internet connection. You may not even need to have access to an office space any longer; you can work from home!
- Overcome Geographical Limitations
If you have a physical store, you are limited by the geographical area that you can service. With an E-commerce website, the whole world is your playground. Additionally, the advent of m-commerce, i.e., e-commerce on mobile devices, has dissolved every remaining limitation of geography.
- Gain Data Insight
In 2021, data is King. If you’re running an E-commerce site, you’ll be able to collect data on how long your customers stay on your site, what they look at, and how they go about making purchases. That gives you direct insight into what’s making them click “Buy” or what’s stopping them. You can use that information to improve the shopping experience and improve the likelihood that your site’s visitors will turn into a returning customer.
Online retail is also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine results page and land on an E-commerce website that they have never heard of before. This additional source of traffic can be the tipping point for some E-commerce businesses.
How Can You Implement and Improve Your E-Commerce Solution?
Here are the main features that you need to focus on when implementing and improving your E-commerce solutions:
You want all of your website visitors to have pleasant experience, with ease of navigation. If your customers come to your site and can’t use it easily, or can’t locate what they’re looking for, you’ve lost a sale.
You want your website to be clear and user-friendly, and that means keeping it simple. The fewer times your customers have to click to make a purchase, the easier it is for them to do and the more likely they’ll go through with it.
2. Offline and Mobile Friendly & First
Moreover, mobile access has now exceeded desktop computer use. Your customer needs to be able to access your site, browse, and make purchases from mobile devices. This means your site needs all the mobile optimisations possible today. These include strategies such as Mobile First in terms of the design, to Offline access to information made available via the E-commerce solution on any of your services and related data. Optimised for search engines with structured data and all the relevant SEO key components for the 2021 search engine optimisation landscape and market place.
If Your Website isn’t Mobile-Optimised You will lose Money in 2021.
AsHubspot’s insightful statistics highlight mobile performance is a top priority when optimising your website:
- 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. (Think with Google, 2019)
- Over a two year period, there was a 900%+ growth in mobile searches for “___ near me today/tonight.” (Think with Google, 2018)
Therefore, if you don’t optimise your website for mobile use, you are ostracising and losing a large percentage of potential customers!
Your site needs to be stable – that means it doesn’t crash or take a long time to load. Make sure your site is technically sound so your customers don’t hit a virtual brick wall. You can’t make a sale if your cart keeps crashing or your customer can’t enter their payment info.
Take steps to protect customer data and personal information. That includes regularly changing your passwords on your site to discourage breaches and closely monitoring your reports and data to identify any security risks. By remaining vigilant and being proactive, you can protect your site, which in turn protects your customers and builds trust and loyalty.
With some help from TSEO, E-commerce Solutions can be a Smaller Initial Investment than You expect and one that is Exceptionally Beneficial to Your Business.
Total SEO Services is comprised of committed and experienced SEO and E-commerce experts. We want to help your company grow in 2021 through SEO and e-commerce.
We offer a variety of strategies in order to improve your company’s SEO marketing:
- Our skilled team of content writers can write tailored SEO content for your website. This content is extremely effective as it is diligently designed exclusively to entice your potential clients.
- We also offer the installation of structured data onto your webpages and content. This will ensure that you rank higher up on SERPs, leading to more business growth.
- We offer up our services to update or even build you an entire new website that is readable, user-friendly, and most importantly optimised for mobile use. This will mean that your website is more up to date and accessible, leading to increased use and consequently increased revenue.
- We have experience dealing with international brands, implementing e-commerce solutions for many diverse companies including both the UK and US ZeroWater websites.
To consult us at Total SEO Services and take the first step in investing in a beneficial E-commerce solution to grow your business in 2021, visit www.totalseoservices.co.uk or call us on 01142 667 996!
To invest in Total SEO Services in 2021 is to Invest in the Growth of Your Business.