Top 5 SEO and Digital Marketing Trends You Need to Know in 2020

5 top SEO and digital marketing trends You need to know about in 2020

This month’s article discusses 5 top SEO and digital marketing trends you need to know about in 2020. At Total SEO Services we know the devastating impact of Covid-19 on businesses and on the wider economy.

The Best Way You can Help Your business to Recover Financially from this crisis in 2020 is to invest in SEO and Digital Marketing.

So we are here to provide you with the top 5 SEO and Digital marketing trends for 2020 that you can incorporate into your SEO and marketing strategy, thus improving and growing your business this year!

Firstly, Why is Investing in SEO and Digital Marketing more Important than ever in 2020?

Top SEO and Digital Marketing Trends for 2020 - Digital Marketing Mind Map

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During 2020 it is crucial that your business adapts with the times and takes part in the ongoing digital revolution.

Put simply, SEO controls how your brand is perceived by the search engines. This is integral when expanding and promoting your brand in our modern multimedia and digital marketplace. Remember, most of your clients will be searching for a business to fulfill their needs online.

This is especially true during 2020 as many consumers that previously resisted E-Commerce or online payments had to adapt along with companies that have transformed in light of COVID-19. Throughout Covid-19 and right this moment, many shoppers and potential clients are searching for companies to meet their needs online as E-Commerce, delivery and pickup, have become the new normal.

More people than ever will be searching for companies and investment opportunities online. Your company needs to make sure your website and content is optimised by investing in SEO  and your digital marketing.

Without SEO or digital marketing you will not appear high up on the SERPs (search engine results pages). This means that your website will not be viewed by many members of the public, as 75% of people never scroll past the first page of search engines. This will decrease your number of potential clients using or investing in your business. Therefore, your brand to be less well known, less legitimate in the customers eyes and overall, less successful.

Whereas, optimised websites and content will position your brand higher up on the SERP. This means more customers will see it and you will gain brand legitimacy by being approved by the search engine.

So take action, optimise your website and content by following these top 5 SEO trends!

Top 5 SEO and Digital Marketing Trends in 2020:

  1. User Focused Content is Crucial to an Effective SEO and Digital Marketing Strategy.

There is no use putting out content if is it not what your customers want. You need to take note of your consumers intent, needs and wants. Yet, as Sam Hollingsworth, Director of Search, Elevation Ten Thousand points out “too many brands forget or fail to realise what it takes to attract and impress potential customers.”

Top SEO and Digital Marketing Trends for 2020 - Talk to your customers!

Talk to your customers, ask them to tell you about their journey to purchase, how they used search, what they thought of your site. Use that data in every decision you make!

You need to avoid this fatal mistake. As the saying goes, ‘the customer is always right’. Therefore, you need to follow your customers lead. So, in 2020, we recommend you go and sit down with your customers. Sarah Gurbach, Senior Account Manager, Search and Audience Insights, Seer Interactive suggests that you “talk to your customers, ask them to tell you about their journey to purchase, how they used search, what they thought of your site. Use that data in every decision you make.” Indeed, this data can then be harnessed and utilised to your business’s advantage through SEO. As Ryan Jones, SEO Group Director, Publicis Sapient, summarises:

“Now, more than ever, companies are going to have to stop treating SEO as a condiment that they just add on to their digital strategy, and instead treat it as a key ingredient of their business plan.”

  1. High Quality, Optimised Content is Key!

We in the SEO business have the motto ‘Content Is King.’ Indeed, this could not be more true in 2020’s digital marketplace, as content is what draws in customers and thus what makes your business successful.

SEO Content is defined as content designed with the aim of attracting and attaining search engine traffic. In order for your business to thrive and grow, you must have quality and optimised content.

But what makes effective, optimised content?

You must have:

  • Keywords are words or phrases that are prominent and pertinent in your content, that are relevant to your website and business. These words should appear in your title, first paragraph and one or two more times in the body of your content. Search engine algorithms will detect these key words and will help you to appear higher up on the SERP (search engine results page).
  • Readability – make sure your content is short and snappy. Make sure your sentences and paragraphs aren’t too long. They should be short and readable to ensure you keep the readers interest engaged. Break up bigger bits of text through use of headers or bullet points, making them clear and readable content.
  • Eye catching content – through the use of images, funny titles and videos to attract and engage your reader.
  • New fresh and creative content is always the best content – search engines engage best with fresh, new, creatively written content.

For more detail on the importance of content and our tops tips on how to optimise your SEO content, read our previous informative news article here!

  1. Mobile First and Responsive Web Design is Best for SEO and Digital Marketing Performance in 2020.

If your website isn’t mobile-first, mobile-friendly and mobile-optimised then you need to take action immediately. As Kris Jones, Founder / CEO, LSEO.com suggests “All of your online reporting must reflect insights into your mobile performance as a priority … Instead of visualizing a person sitting at a desktop computer you have to realise that most of the time people will find your website via a mobile device.”

Top SEO and Digital Marketing Trends for 2020 - Mobile-First Responsive Website Design

Mobile-First Responsive Website Design

Indeed, this suggestion is supported by the following insightful Hubspot statistics:

  • Over a two year period, there was a 900%+ growth in mobile searches for “___ near me today/tonight.” (Think with Google, 2018)
  • Over a two-year period, there was a 200%+ growth in mobile searches for “open” + “now” + “near me.” (Think with Google, 2018)
  • 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. (Think with Google, 2019)

Therefore, if you don’t optimise your website for mobile use, you are ostracising and losing a large fraction of your potential customers. This means you will lose money! Therefore, it is well worth the investment of optimising your website for mobile use to see long term business growth and success.

  1. Structured Data, Rich Results Readiness – give Google an extra hint and reap the benefits of SERP visibility!

Sometimes, we need to give search engines “hints” to better understand and deliver results, based on a searcher’s intent. This can be achieved through structured data, a form of a hidden data snippet in JSON-LD code (JavaScript Object Notation for Linking Data)  embedded onto your webpage. Jeremy Knauff, CEO, Spartan Media highlights, “This means structuring the data in a way that helps search engines to better understand not only what is on a page, but also how each element relates to other elements on the page, and how that page relates to other pages within the website.”

Overall, this gives Search Engines a more accurate picture as to what type of content or data is on your webpages or website. Consequently your content will appear at the top of the SERP.

Using structured data will consequently boost the visibility and awareness of your website, product or brand. In this way your content will stand out from your competitors similar content. Adding structured data to your web presences and data will result in more prominent and eye-catching, search results. This in turn leads to more and more potential clients clicking on the link through to your website, giving you more business than ever before.

Ultimately, if you want to be understood by search engines and thus found by your customers in 2020 – you need structured data.

  1. Outreach and Link Building can help you to create a pyramid of interlinked content!

Google loves content that is well linked to content that is relevant to your own and to your previous relevant content. This will create a pyramid of interlinked content, meaning your content is optimised and accessible. By using effective link building, your content will appear higher up on SERPs. Moreover, by linking to other websites and content, you are reaching out to other companies. This opens up the opportunity for mutual and beneficial collaboration. Similar companies do not have to be a competitor, they could be a useful collaborator.

Top SEO and Digital Marketing Trends for 2020 - Link Building and Outreach

Link Building and Outreach are critical in 2020!

In fact, an extra helpful SEO trend is the use and employment of social media influencers. People often feel swamped by intrusive ads and are looking for information they can trust. This has led to a rise in influencer marketing. People are much more likely to engage with a respected and well-established person than they are with an ad. Digital marketers and media companies are increasing their investment in influencer marketing because it has been proven to produce excellent results. In this way, both your company and the influencer are raised up through collaboration and can experience success. This could be an useful pathway to look into when reviewing your companies outreach and marketing strategy!

Ultimately, by following these simple but effective trends, your business is guaranteed to see long term success!

Total SEO Services is here to Ensure Your Business is On Trend in 2020:

Our team of devoted and experienced SEO specialists want to ensure your content is on trend and thus help YOUR business during this year of turbulence and stress.

By implementing SEO strategies we aim to help your company to recover, grow and succeed during the financially unstable year of 2020.

We offer a variety of strategies in order to improve your company’s SEO and digital marketing:

You can contact us by visiting our website or calling us on 01142 667 996!

Total SEO Services wants to ensure your website is on trend and optimised to help your business succeed during these uncertain times. In 2020, You can trust Total SEO Services to do the best for your digital marketing in 2020.

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